SCCA Brings Aboard Seasoned Marketing Manager

Sports Car Club of America opened the New Year with the hire of Kristen Poole, who will be taking on the newly created role of Senior Manager of Marketing to bring new energy and horsepower to marketing efforts organization wide.

Poole has been an SCCA member since 2015, and served as Regional Executive for the award-winning Susquehanna Region for the past three years. As an independent contractor for SCCA in 2019, she brought value to both Track Night in America and Time Trials programs in various roles from coaching and event lead to logistics management for Time Trials Nationals.

“Although I’ve only been a member for five years, I grew up going to races with my dad," Poole said. "I've always had a passion for motorsports—for the cars, yes, but more so for the people who are like family. I'm excited for the opportunity to work on a national level to maximize marketing efforts and foster stronger connections with our members.”

Heyward Wagner, SCCA’s Senior Director of Marketing & Experiential Programs, said, “In her role as Senior Manager of Marketing, Kristen will be tasked with the development and execution of a new, comprehensive and cohesive digital marketing strategy for the organization. We see it as a much-needed overhaul intended to enhance marketing and communications efforts across the organization.”

As a career marketer, Poole brings 15 years of experience to the SCCA marketing team with skills in writing, design and photography, and professional experience managing robust email marketing, marketing automation, complex projects and social media programs. Poole graduated from Penn State University in 2006 with Highest Distinction honors and a bachelor’s degree in communications.

Photo: Kristen Poole, SCCA’s new Senior Manager of Marketing

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